Growth starts with strong roots.
Embedded growth partner for early-stage deeptech startups, help you validate demand, structure your go-to-market and build sales narratives before scaling.
The problem ——
Most deeptech teams don't fail because of technology.
They fail because they scale too early.
They try to scale before market signals are clear. Rush increases confusion, not learning.
4 grounds not fertile for growth 🥀
Unexplicit technology value
The technology works, but the message doesn’t. Without clear value for the right buyer, decisions rely on opinion. Clarity isn’t branding, it’s validation before making the right calls.
No core value proposition
Different audiences need different angles, not positioning. Early-stage deeptech must choose one vertical and build on it. One segment means one entry use case. Focus precedes scale.
Unaligned Product, Sales & Marketing
Without a shared market hypothesis, teams optimize locally. Product builds, sales explores, marketing reframes. Traction comes from aligned learning, not parallel effort.
Hiring before repeatable traction
Hiring sales before knowing what converts doesn’t scale. First validate the segment, then the use case, then the signal. After that you can create your own growth system.
Don't scale confusion.
Scale validated signals.
What I actually do ——
I work inside your team to build as an embedded marketing partner.
I work inside your team, 1 to 2 days a week. I think through strategy with you, talk to your prospects in the field, build and test the assets, and hand you back a repeatable engine, not a report. Along the way, your team builds real marketing, growth and sales skills.
1 — Message & Assets
Clear and value-driven messaging
From technology features to buyer outcomes, adapted per persona (decision-maker & user) with an account-based logic.
2 — ICP & Positioning
Test & learn to find what actually works
Structured experiments to validate your ICP, sharpen your value proposition, and decide where to double down, based on real signals.
3 — Funnel & Channels
A conversion funnel built to scale at every stage
Model and test each stage of the funnel, from awareness to recommendation, so you know exactly which channel to invest in and what to develop.
How we work together ——
More than growth support, a method for making the right calls.
Mission
6 to 12 weeks prints
Embedded growth partner on a defined scope working on topics defined together based on your priorities.
Fractional CMO
Part-time CMO
Your growth function, outsourced. Co-lead market strategy and execution, on a part-time basis embedded to your team.
Coaching
Hourly, on demand
For founders who need a sparring partner, for mentoring a new marketing or sales hire getting up to speed.
The Enpeka method ——
Like in agronomy, growth starts with strong foundations.
In agronomy, NPK are the three essential nutrients every plant needs to thrive. In deeptech, the same logic applies: three foundations every startup needs before it can scale.
Need
Real and validated market demand and deep understanding of customer needs not assumed interest.
Positioning
A focused vertical, a sharp value proposition, aligned marketing and sales motion.
Knowledge
Maintain your scientific credibility and clearly express its added value in the market.
Growth isn’t about pushing harder.
It’s about feeding the right things, in the right order.
Who it's for ——
Built for founders with a scientific or technical background
You have a cutting-edge technology, unshakeable conviction, and you want to understand marketing and delegate the operational side of it.
Ready to build your roots before scaling?
1 hour to diagnose your situation and see if we're a fit!
Laurie Barbarin
Hands-on Growth Marketing Part time for Science & Tech Founders⚡
I’ve spent 8+ years watching brilliant deeptech teams struggle to sell what they build. Not because the product wasn’t good. Because growth was an afterthought. ENPEKA is my answer to that.The bridge between your science and your market. Not a consultant. Not an agency. An embedded partner who tests, builds and iterates with you, until the engine runs.
ENPEKA
Growth marketing & Product marketing for deeptech startups
Laurie Barbarin, Growth Marketer | Fractional CMO
📍 Based in Lille (France, Europe)
🌍 Work remotely